MK CAN: The Logo Challenge 2024
As over 70 Milton Keynes businesses and community groups took on MK Food Bank’s latest challenge, once again it has been proven that MK really Can…
Following the success in October 2023 of MK Can – our official GUINNESS WORLD RECORDS TM title of The Longest Line of Food Cans – we were able to feed thousands of families and individuals throughout the winter. Due to high demand however, by March, most of the 102,447 cans from the line had already been distributed and we needed to restock our shelves. So, once again, we enlisted the help of the whole of Milton Keynes – businesses, schools, local councils, and community groups, challenging them to get creative and create a large-scale mural of their logo or name out of essential food items.
The rules were relaxed – logos could be as big, as imaginative, and as detailed as they liked, and created anywhere they had space – in a car park, warehouse, hall or board room – the bigger the better! Organisations could match their full range of colours or take a far more flexible approach, the one thing that mattered was that the design was primarily made from long life food, in cans, packets, bottles, cartons and boxes.
Over 70 businesses, schools, churches and community groups accepted the challenge. For two weeks over the Easter holidays, they collected donations and planned their designs, creating a huge array of imaginative and colourful logos. As well as promoting their businesses and groups collectively they raised more than 19,500 items of food, enough to support several hundreds of people through periods of crisis – a real win-win!
The MK Food Bank Team visited around 20 organisations on its Logo Challenge Roadshow, witnessing first hand the joy, camaraderie and community spirit that was generated by participating. All of the entries can be viewed at Logo Challenge – MK Food Bank
About MK Food Bank https://mkfoodbank.org.uk/
MK Food Bank has supported the local community with emergency food parcels since 2004. In 2023 we distributed the equivalent of over 35,000 food parcels – this is 44% more than the previous year, outstripping the peak of Covid lockdown. For those experiencing longer term financial hardship, our network of top-up shops provides an alternative route to food parcels and aims to encourage and support independence on a step-by-step basis.
We estimate that we have supported around 1 in 25 households in Milton Keynes over the last 18 months, and every week about 50 people are contacting us for the very first time. As the cost of food rises our donations are sadly going down. We’re now only receiving around half of what we need to supply this demand, meaning that we are having to buy thousands of pounds worth of food every month.
We would like to thank all the businesses, groups, churches, schools and individuals for their continued support for MK Food Bank, without which we couldn't support families in Milton Keynes who are in food insecurity!
Red Giraffe Beautifully accurate logo with impressive attention to detail
MK Biergarten Large scale beer glass logo, created by the pub’s football team
St. Thomas’s Church Huge ‘Take, Eat’ created on Maundy Thursday
Emerson Valley Junior School Beautiful colour-matched tree
Holiday Inn Amazing accuracy and shading on the ‘H’
